Over years we have seen Corporates talking more about Branding.I see three faces broadly here in an Organisation's growth Path. Stage One: Company in its Start up stage wants to differentiate itself from its competitors and give extremely good Service levels to its customers to kill competition.There is a continous focus on Innovation ,Value Addition etc.Most of the time size is also small and it is quite Manageable.In this phase most of the time branding evolves through automatic route merely through customers Word of Mouth(WoM).Most of the companies later dont realise it is this Fundamental "quality of Service-Innovation-Value addition " is the core of Branding. Stage two: The second Phase is when a company is in Matured/Post Growth state where it looks for Market Expansion.Now Company thinks about Branding investment because it understands that WoM Cant cut across geographies/industries effectively.Capitalising on the WoM and Branding Initiatives companies Grow More an
This blog will give ideas about what is Branding and how some global companies have suceeded by branding. It will also share views on branding techniques and how to position the product in the mind space of a customer etc. Also helps in sharing views of various marketing gurus opinions about different branding and positioning concepts.It will also analyse different recent attractive commercials and share views on Indian Advertising.