Positioning at bus stop I was waiting in a bus stop as usual to go out for shopping. There were few more college students standing along with me and I could see some curiosity and eagerness in their silent whispers. I understood they are waiting for some local aiswraya rai (of course I have crossed those times of whispers in my life too).I was watching them. I love analyzing people and emotions and i got a food for thought that time. suddenly every guy in that group started behaving differently, one took his mobile and started his US accent English with some caller on the other side (hope genuine or he was talking to recorded voice in customer care, sorry I am not a mind reader), the other adjusting his coolers and the last had nothing except a cigarette and he lighted that in his own style. What are they trying to do? To impress that girl. To position themselves in the mind of that girl. To put in marketing terms to capture the mind space of the prospect. Let’s now correlate this situ
This blog will give ideas about what is Branding and how some global companies have suceeded by branding. It will also share views on branding techniques and how to position the product in the mind space of a customer etc. Also helps in sharing views of various marketing gurus opinions about different branding and positioning concepts.It will also analyse different recent attractive commercials and share views on Indian Advertising.