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Emotions-Foundation of Branding

I often go through various books on Branding and try to understand the way it is being created and taken to Nirvana.I now started feeling that a brand hovers around one simple Funda called "Emotions".

I beleive if you are able to "Create,Communicate and Deliver Logical valuable emotions consistantly at every interface of Target Customer" you are in the right path of the Brand Mission.

Consider any product say for example a bajaj pulsar , if you just communicate the benefit it is one another bike of bajaj.It started communicating emotional aspect of masculine,Bold targeting youth and pulsar is like a standalone brand now.

Some Experts comment "Brand Loyalty is a myth".However a Brand Built on Strong Emotions have logical psycological sense to have loyalty toward that.

Loyalty is an Emotional Factor and it can be created by consistent delivering of tangible and intangible value to the customer.

Consistent delivery of Tangible values can create Likingness but consistent delivery of and tangible intangible emotional values to the customer will create loyalty.

Today nothing is marketed/Sold without emotions attcahed to it.Even in B2B Marketing the front end Sales Team /Interface has emotional aspects to it.The proportion may vary.

If you trust value added selling(Refer :Tom reilly) its not the price that drive sales but the total value that is transferred.

Value added Selling has a lot to do with creating a brand,Nurturting it and take it to Brand Nirvana

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