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Positioning -A concept of Marketing or concept of life


Positioning at bus stop

I was waiting in a bus stop as usual to go out for shopping. There were few more college students standing along with me and I could see some curiosity and eagerness in their silent whispers. I understood they are waiting for some local aiswraya rai (of course I have crossed those times of whispers in my life too).I was watching them. I love analyzing people and emotions and i got a food for thought that time. suddenly every guy in that group started behaving differently, one took his mobile and started his US accent English with some caller on the other side (hope genuine or he was talking to recorded voice in customer care, sorry I am not a mind reader), the other adjusting his coolers and the last had nothing except a cigarette and he lighted that in his own style.

What are they trying to do?

To impress that girl. To position themselves in the mind of that girl. To put in marketing terms to capture the mind space of the prospect. Let’s now correlate this situation to actual marketing in depth. What did these guys do? Try to adapt different strategies with their availabilities and accessories. Will that prospect get impressed is a million dollar question? But this question can be answered if the guys have understood the preferences of that girl. Let’s think logically. Let’s ask a question to ourselves who will be the best person to occupy her mind.

Features:
Good Looking Guy -EXTERNAL LOOKS -PACKAGING
An Action Done By One Of Those Guys Resembles Someone Close To Her May Be Brother, Sister Etc-PERSONAL EXPERIENCE-SLICE OF LIFE
Someone Who Wears Very Costly Shirt And Has Costly Accessories -EXTERNAL LOOKS -PACKAGING
Someone Who Does An Action Or Perform Something Which Is Extremely New And Miraculous For Her Which She Has Never Seen In Anyone Else.-DISTINCTIVE
The Portfolio of All These May Make One of Those Prospects as DESIRABLE.

Is this end of the story, what is more important is consistency in whatever showed by that prospect which is called as DELIVERABLE.

If by any of these above parameters if one of those prospect has occupied the mind space of that girl thats how he has positioned himself.This is how a product ,a brand positions itself.

So whats wrong if i say

every experience in life is marketing!
every gestures is advertising!
every moment is learning!

prabhu.s
KIAMS.




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