Branding and Positioning

This blog will give ideas about what is branding and how some global companies have succeeded by branding.It will also share views on branding techniques and how to position the product in the mind space of a customer etc.

Also helps in sharing views of various marketing gurus opinions about different branding and positioning concepts.

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CBHR- HR on the Roads - Our First Initiative

Very recently I read about the nudge theory which impacts the behavior of Individuals . The theory in simple terms means "Small activities or triggers can influence behavior of individuals or collective group" For example a simple LED directional arrows in walking path can direct humans to walk in a straight line in a much crowded environment . This shall have significant impact in crowd management etc. To know more on nudge theory please visit CLICK HERE FOR NUDGE THEORY . As founder of CBHR - Chennai Beyond HR - An initiative to take HR Beyond Organisations , an initiative was taken for road discipline to make a statement that HRs can do beyond organisations and make small impacts. The first meeting for this year was organised on 16-06-2018 and we had CBHR members participating in it. To know more about CBHR first meeting and details please visit CLICK HERE As a first step we have launched this CAR stickers which shall be pasted on the ca...

Customer Satisfaction - A continuous Process

Its after long holiday for my scribbling I felt like writing this on a holiday today .Also I believe customer satisfaction never has a holiday in the entire sales process . I was given this topic yesterday at an office sales event unfortunately due to overflow of thoughts and lack of time I couldn't cover all .I thought I should pour it all here as its something that everyone would have experienced and experience.Whenever It comes to customer satisfaction , in the sales cycle it comes after acquiring the customer as we define the other as "suspects and prospects".Though technically it is right I strongly believe it comes even before at the stage of segmenting and targeting the right market.Most of the times defining the target customer means we define their needs,wants and pain points .Unless we define this properly later we cant satisfy them as we would have acquired a wrong customer or be in a wrong market with focus and core- competency on something else.Also we have...

Suicidal Branding

Over years we have seen Corporates talking more about Branding.I see three faces broadly here in an Organisation's growth Path. Stage One: Company in its Start up stage wants to differentiate itself from its competitors and give extremely good Service levels to its customers to kill competition.There is a continous focus on Innovation ,Value Addition etc.Most of the time size is also small and it is quite Manageable.In this phase most of the time branding evolves through automatic route merely through customers Word of Mouth(WoM).Most of the companies later dont realise it is this Fundamental "quality of Service-Innovation-Value addition " is the core of Branding. Stage two: The second Phase is when a company is in Matured/Post Growth state where it looks for Market Expansion.Now Company thinks about Branding investment because it understands that WoM Cant cut across geographies/industries effectively.Capitalising on the WoM and Branding Initiatives companies Grow More an...

Branding -Positioning-Advertising

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