Branding -Positioning-Advertising

It has been more than a decade since I was branded as Sales Person .Frankly speaking it was not an easy journey for me to survive and excel in the midst of traditional format of sales crowd .I was one among very few or rather only sales person who believed that sales is all about giving and not grabbing or getting. The rest of the colleagues who I have experienced mostly spoke about customer value proposition   for long run but looked at grabbing the immediate business for meeting up with targets / pressure. It was tough for me to compete with such a crowd and excel with the philosophy of giving .I always coach or mentor my team on “ Empathy” as the key characteristic of a Sales Person. Most of the time I ask my team who come to me for guidance on sales the following question. “How do you /would you react to a situation when you see your closest friend slipping down in front of you and got injured”. It’s the same way you have to see the customer’s pain .Seeing the custome...