Its after long holiday for my scribbling I felt like writing this on a holiday today .Also I believe customer satisfaction never has a holiday in the entire sales process . I was given this topic yesterday at an office sales event unfortunately due to overflow of thoughts and lack of time I couldn't cover all .I thought I should pour it all here as its something that everyone would have experienced and experience.Whenever It comes to customer satisfaction , in the sales cycle it comes after acquiring the customer as we define the other as "suspects and prospects".Though technically it is right I strongly believe it comes even before at the stage of segmenting and targeting the right market.Most of the times defining the target customer means we define their needs,wants and pain points .Unless we define this properly later we cant satisfy them as we would have acquired a wrong customer or be in a wrong market with focus and core- competency on something else.Also we have...
This blog will give ideas about what is Branding and how some global companies have suceeded by branding. It will also share views on branding techniques and how to position the product in the mind space of a customer etc. Also helps in sharing views of various marketing gurus opinions about different branding and positioning concepts.It will also analyse different recent attractive commercials and share views on Indian Advertising.