It happened recently when I went to my uncle’s house in Chennai that his one year old daughter stopped crying when she listened to Jennifer Lopez and started dancing itself within the small arena built for it, the cradle. If I have to approve the definition for globalization in wikepedia I would say this is the perfect one. Yes, friends the impact of globalization is felt in each and every corner of this world but as a management student and more precisely a marketing student I was giving a thought is there this globalization has something to change with our traditional marketing views and concepts. I felt yes and it forced me to fill my pen once again. If I have to see globalization I would see it as “Dealing with Differences”.oh! That’s a great task for every marketer you know. Anything in this world is termed difficult when it has uncontrollable in it. These uncontrollable play a very important role and this makes a marketer to see globalization as a threat. The uncontrollable comes
This blog will give ideas about what is Branding and how some global companies have suceeded by branding. It will also share views on branding techniques and how to position the product in the mind space of a customer etc. Also helps in sharing views of various marketing gurus opinions about different branding and positioning concepts.It will also analyse different recent attractive commercials and share views on Indian Advertising.